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Baby, The Stars Shine Bright (shortened to 'Baby' or 'BTSSB') is the name of a Japanese clothing boutique chain created in 1988 by Akinori Isobe and his wife, Fumiyo. The original fashion house is in Shibuya, Tokyo, Japan. Baby, The Stars Shine Bright specializes in Lolita fashion and, like Manifesteange Metamorphose temps de fille, their main focus is the subcategory Sweet Lolita. Baby, The Stars Shine Bright opened their first international retail store in Paris, France, and opened their first North American retail store in San Francisco, United States on August 15, 2009.

The New York City branch of Kinokuniya occasionally sold clothing from the label, including dresses, headdresses, shoes and socks, but only received shipments sparingly. As mentioned in the live-action film Kamikaze Girls, the label's name was taken from the title of the album Baby the Stars Shine Bright by English pop music group Everything But the Girl.