Show By Rock!! (Japanese: ショウ・バイ・ロック!! Hepburn: Shō Bai Rokku!!) (also known as Show By Rock!! Gonna be a Music Millionaire!) is a rhythm video game developed and published by Geechs, in conjunction with Sanrio. It is Sanrio's first ever character project aimed for older males and young adults, as opposed to the main female and child demographic. The game was released on July 30, 2013 for iOS and on June 27, 2014 for Android devices. An anime adaptation by Bones aired in Japan between April and June 2015 on Tokyo MX as the first late night anime based on a Sanrio character or franchise. A second season and a short anime have been announced.