The second transition era began in 1993 by bands such as L'Arc-en-Ciel, Glay (although formed in 1988, their first album was released in 1994), Kuroyume, Malice Mizer and Siam Shade. They gained mainstream awareness, although they were not as commercially successful, except for L'Arc-en-Ciel and Glay whose later huge success was also accompanied by a drastic change in their appearance and were often not associated with visual kei. Around 1995 the visual kei bands experienced a booming success in the general population. It lasted four years, when began the third transition era by bands such as La'cryma Christi, Penicillin, Shazna and Dir en Grey with moderate success. During the 1990s emerged some subgenres, local Nagoya kei (with more emphasize on music rather than fashion), and several conceptual like Eroguro kei (notably band Cali Gari), Angura kei (underground style, wearing traditional kimono or Japanese uniform), and Ouji kei or Kodona kei (prince/boy style, notably Plastic Tree).
japanese fashion, style, visual kei
Anime USA 2016
Yenra Corporation 2016
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