In the late 1980s and until the mid 1990s, visual kei received increasing popularity throughout Japan, when album sales from visual kei bands started to reach record numbers. The most notable bands to achieve success during this period included X Japan, Buck-Tick and Luna Sea; however, a drastic change in their appearance accompanied their success. The first band whose recordings achieved a notable success was Dead End, whose independent album Dead Line (1986) sold over 20,000 copies, while major Ghost of Romance (1987) reached No. 14 on the Oricon albums chart. They even had two albums released by American label Metal Blade Records, however, Dead End and D'erlanger disbanded in 1990, and from the mid 1988s and 1989s Buck-Tick and X Japan started to gain mainstream success. In 1992, X Japan tried to launch an attempt to enter the American market, even signing with Atlantic Records for a US album, but this ultimately did not happen.
japanese fashion, style, visual kei
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